Health Drinks: A History
Tea was first discovered in China in 2737 B.C. According to Chinese records, the emperor would only drink water which is boiled to make sure that it is indeed clean. During a trip, a servant boiled water and a dried leaf fell on the boiling water. It turned the water brown but was still served to the emperor. The emperor drank the concoction and found it very refreshing.
Coffee, on the other hand, has can be traced as early as the 9th century. Coffee was largely cultivated in Ethiopia. Soon, the Arabs started trading it, bringing it to northern Africa where it was mass-cultivated. After being popular in Africa, it started to enter Indian and European Markets.
Europe and Asia pioneered energy drinks. In 1901, the first energy drink was released in Scotland called Im-Bru. While in Japan, their energy drinks can be traced as early as 1960s. Although they cite that there are already some attempts in mixing different minerals with water before World War II they released Lipovitan in early 1960s. South Korea also produced “genki drinks” which are also energy drinks.
In 1929, Lucozade Energy was used as a hospital drink in the United Kingdom. This drink was primarily for helping the speedy recovery of hospital patients. In the 1980s, this drink was commercially released as an energy drink meant to replace lost energy.
The worldwide leading energy drink, Red Bull, was created and marketed by an Austrian entrepreneur. This leading energy drink was created in Europe. It was based on a Thai drink called Krating Daeng, which is also based on Lipovitan. Red Bull entered the United States market in 1997, and currently the dominant brand. It’s approximate market share is as big as 47 percent.
For sports drinks, the first one created was for the purpose of improving the performance of athletes and sports star, was for the Florida Gators. That is why the first product, which was released during 1960s, was called Gatorade. The main purpose of this drink is to provide to lengthen the performance levels and aid hydration of athletes.
As early as 1985, the United States have started to introduce energy drinks. They had the Jolt Cola. While in 1995, PepsiCo launched the Josta. This was the first energy drink made by a leading United States beverage company.
Since then, energy drinks have started to gain fair market share and popularity. More and more companies are taking advantage of such popularity and high demand. Most people who consume energy drinks are within the range of 13 to 35 years old. Young adult and male drinkers comprise 65 percent of the target market. Since 2001, the increase of the energy drink market has been increasing by 50 percent every year. Since this market is relatively new, with 20 years under its belt, there is still much hype about it.
More and more people seek out energy drinks and new developments. People are trying to be heath conscious amidst all the pressure of a high and fast paced life. With the demand increasing, there are unlimited possibilities. We are trying to discover ways in fitting all the nutrients and more vitamins and minerals that we can have in just one gulp. Health can be just in one drink after all.
Comments
Having watched it live on holyrood.tv, I'm surprised you don't mention how much more successfully Aunty Bella and Tavish Scott were at putting across their points by being at least civil and reasonably constructive.
reincarnation - By reincarnation - Homepage
2nd April 2011 - 2:14am
I'm not one of Pulis' biggest fans but you just can't argue that he doesn't get the results.
Jaspers Army - By Jaspers Army - Homepage
4th May 2011 - 11:35pm
As for Vettels Kers problem, I'm sure I saw the little red kers indicator working when his in car cam was on the telly. Did he really have a problem?
Very good point - By At1ness - Homepage
18th July 2011 - 7:34pm
If I was Red Bull I would have done the same (tell Mark to hold position). The money in F1 is huge and ensuring Vettel gets the most points is vital. It would just be better if Red Bull admitted what they were doing...
Very good point - By Ginger - Homepage
26th July 2011 - 2:15am
Supra TK Shoes are full of individuality by the extra high design over the knee boots, with the explosion of high top sneakers from old, new, and high end brands hitting the streets.
Supra Footwear - By Supra Footwear - Homepage
13th August 2011 - 7:32am
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